Memphis, Tenn. rap group Three 6 Mafia has signed a lucrative three-year deal with Warner Bros. Records for its production company Hypnotize Minds Productions.
Under the new deal, made official last month and worth upwards of $30 million, Warner Bros. will market, promote, and distribute new HMP artists as well as work together on movies and video games.
Additionally, Hypnotize Minds will produce for Warner Bros. artists.
"It feels good to still be signing big deals like this 11 years later," DJ Paul told AllHipHop.com. "A lot of people can’t do that, you know what I’m sayin. We blessed to be in the game so long and still have blessings like this come to the door."
Three 6's deal with Warner Bros. came about through the label's vice president of urban A&R and fellow Tennessee native Naim Ali. Warner’s ability to handle a various tasks while promoting their artists was a plus, according to DJ Paul.
"I like the way Warner Bros. stayed behind their records and worked multiple singles and stuff, like Trillville and Scrappy and different artists that I’ve seen," DJ Paul said. "I like the way they did that and keep it rollin. Just keep pulling singles out the albums and pushin’ it. They distribute DVDs, so we could put movies out through them too"
Fans can look for a slew of projects from Hypnotize Minds in the coming months. Juicy J revealed the company is in the process of signing a diverse group of artists while working with current artists Lil' Wyte and Chrome.
"Right now, we plan on signing some artists out of Memphis," Juicy J said. "A lot of artist out Memphis, a lot of artists out of Miami, New York, LA, Atlanta, Texas, all over the place. We just trying to sign a person from each different state, you know, so we can get different flavors because there’s all kinds of flavors in rap. So we want to get different flavors. Rap groups, rock groups, R&B. It don’t matter. We don’t discriminate. We just try to keep the bills paid. So we want to work with everybody."
As for movies, the group revealed that they have finished writing the third movie in the Choices series, Choices III: The Return of Big Pat, as well as a feature titled The Streets of Memphis and another film on hip-hop.
"Be on the lookout for our DVDs, our independent DVDs," said Juicy J, who stated the group is still signed to Sony Records.
Three 6 has been actively seen on various shows and performing at events such as Playboy founder Hugh Hefner’s 80th birthday party and MTV’s My Sweet Sixteen.
The group also makes an appearance in the upcoming Jackass 2 movie, which is due in theaters in September.
"We’ve been doing the same thing, the same sound, since 1990," Paul said. "It’s been working and we just kept it the same and all kinds of things been jumping off and been happening for us. We got the Oscar and all that. We did the big deal with Warner Bros. It’s been a big year. "Stay Fly" blew up. That’s like one of our first records to get like10,000 spins. Then we had the second single, 'Poppin’ My Collar,' that blew up. We never really had a lot of good luck with second singles. We always had strong first singles. Now we got a third single that’s blowin up, 'Side 2 Side.' So everything been looking good. This Warner Bros. deal has really just sealed it."
