The product spoke for itself, he created a buzz off of Reasonable Doubt, by multi level marketing it.Def Jam invest in them off of that albums strength and his talent and series of the right moves got them to where they are now. But Jay didn;t do it by hisself.
He also got lucky and got the right song(No Nigga) at the right time and capitalized off of the buzz. But in the end ,the dude is pretty sick on the mic with the willingness to please the mass i.e. the bitches. Timing is almost everything.
