the way I was taught is try to imagine reverb as a space. Like I want to add ____ room to my drums. think about the way the mics would pick up the ambience/room around the drum set (think rooms, halls and plates) and attempt to add that to the sound. most people have a tendency to put too much reverb on different sounds...remember, unless the sound you're trying to achieve has the mic 10 ft or so from the drums you want still want a predominately dry signal.
Like noblewords said try not to use reverbs on the kik.....but...
If you have to add reverb to a kick use a hi-pass filter to keep the low out of the reverb (this way there's still room sound in the higher parts of the kik but the thump doesn't reverberate muddiness into your mix.) If all of your other drums have the reverb on them sometimes this will help to put the kik back in the space your drums are in.
hope this helps.
